Digital strategy, Education and the Creative Industries have been the connecting threads throughout my professional journey.

I have been supporting independent fashion brands, creative talents and start-ups in creating and growing their digital presence since 2009, as a Digital Strategic Planner. Since 2016, I have also been teaching my methodology at Polimoda – a world-renowned Fashion School – while contributing to the academic coordination of the Business Department as a Leading Teacher.

My academic path developed across the University of Siena, Universidad Complutense de Madrid and the University of Arts Berlin, where I studied Communication Sciences and Strategic Planning & Communication.
My earlier professional experiences include Press & Media Relations across the Italian and German Creative Industries, with a special focus on interior design and fashion

Deep connection and synchronicity are the foundations of my professional path, constantly listening, learning and adapting.

Firmly convinced of the importance of boosting the Creative Industries to foster socio-economic development, I worked on a campaign for the Creative Industries in Berlin and for three years I have been coordinator and moderator of the annual event dedicated to the Creative Industries in Tuscany for the non-profit business networking association ToscanaIN.

As the digital media landscape evolves into a more complex realm, and through my educational activities, I have broadened my focus from a purely professional use of digital media for companies towards the active promotion of a constructive, responsible and conscious approach to digital devices and platforms among younger generations and their families.

What I do

I help independent fashion brands, creative professionals and start-ups build, develop or re-align their digital presence through a strategic, data-driven approach.

Based in Florence and with twenty years of experience across digital strategy, communication and the Creative Industries, I combine data analysis, market research and planning to understand where a brand or project stands, identify opportunities and define a clear direction for its digital and social media activities.

My work can support the launch of a new digital presence, the development or re-alignment of an existing strategy, or the transformation of a business in response to a changing digital landscape.

I also work with communication agencies and SMEs, providing strategic consulting, professional training and social media team building, helping internal teams and their clients develop stronger digital capabilities and make more informed decisions.

My broader digital expertise includes E-commerce, SEO/SEM/GEO, CRM and E-mail Marketing, which I continue to follow and integrate into my strategic work when relevant.

Who I work with

Independent & emerging fashion brands, designers and start-ups
Strategic support for building or rethinking a digital presence, from research and positioning to digital and social media planning.

Communication agencies & SMEs
Strategic consulting, data-driven research, digital transformation, professional training and support for developing stronger digital capabilities.

Creative professionals
Customised guidance to build, strengthen or re-align their digital presence through analysis, strategy, planning and practical support.

Explore what I can do for you and who I worked with.