My approach combines data-driven analysis, market and online behaviour research, monitoring and strategic planning to turn insights into clear digital and social media strategies, identify opportunities and support informed decision-making.
I work particularly with independent and emerging fashion brands, designers and fashion start-ups, as well as agencies and companies looking to strengthen their digital capabilities, adapt their business to digital and respond to a constantly evolving landscape.
Services
Digital Assets Evaluation
A digital audit to assess what is working, what isn’t, and where a brand or project currently stands in relation to its competitors and the wider digital landscape.
The evaluation provides an evidence-based picture of the existing digital ecosystem and helps identify strengths, weaknesses, gaps and opportunities, providing a starting point for deciding which actions to take next.
The outcome can be used independently by the company or as the basis for developing a strategic direction with me, internal teams, agencies or other partners.
Digital Strategic Planning
Data-driven strategic planning for the launch of a new digital presence, the development or re-alignment of an existing strategy, or the growth of an established digital ecosystem.
My approach combines market research, online behaviour analysis, competitive analysis and ongoing monitoring to understand where a brand or project stands, identify opportunities and translate insights into clear digital and social media strategies.
The strategic direction provides a clear basis for deciding how to grow, improve or re-align the digital presence. Its implementation can then be developed independently by the company, its internal teams and/or existing agencies and partners, with my support where relevant.
Training & Team Building
Professional and corporate training, as well as social media team building, supporting internal teams and creative professionals in developing stronger digital capabilities and making more informed decisions. Practical support and training on digital professional tools.
My Approach
Listening, Learning, Adapting
My approach to digital strategic planning is based on three interconnected steps: Listening, Learning and Adapting.
Listening means observing and analysing the digital landscape, the market, audiences and online behaviours, as well as the brand’s existing digital ecosystem. It means gathering the right data, but also understanding the context behind it.
Learning means turning data, research and observations into insights: understanding what is working, what isn’t, why, and where opportunities may lie. It is about connecting the dots and looking beyond the numbers to define a clear strategic direction.
Adapting means translating those insights into strategic decisions and adjusting the direction as the market, audiences, technologies and digital landscape evolve. Because an effective digital strategy is not a fixed formula, but an ongoing process of listening, learning and adapting.
Broader digital expertise
My broader digital expertise includes E-commerce, SEO/SEM/GEO, CRM and E-mail Marketing, which I continue to follow and integrate into my strategic work when relevant.
Projects & Collaborations
Over the years, I have worked with fashion brands, designers, creative professionals, communication and PR agencies, SMEs, cultural and creative organisations, across Italy and Germany.
Fashion & Creative Projects
Bianchi e Nardi 1946 · Parri’s · Mani del Sud – Raffaele Stella Brienza · Ely B. Hats · dads.it · Amy B. Fashion · Febe Milano · Studio Errani x Bianchi e Nardi 1946 · La Jamais Contente · COLORISED® · JustMariOt | Mari Otberg
Agencies & Corporate Projects
Conversazioni PR Agency – including Twils, Baldi Home Jewels, Maiuguali and others · Bacci Press & Ass. – including Raspini Jewels, Wald, Wally and others · Azioni Privilegiate Public Relations Company – including Macef/HOMI, Milan Design Week, Abitare il Tempo, Cersaie, MeDesign and others
Creative Industries & Cultural Projects
“Creative Industries Berlin” x Berliner Wirtschaftsgespräche · Berlin Design Week 2007 · “DigitalAbility” et al.
Contact me
If you would like to discuss a project or receive a tailored consulting proposal, send me a message